The annual Cairo International Book Fair, as well as the smaller Alexandria Book Fair, is a unique opportunity to distribute Scripture products through a secular outlet, the largest single greatest opportunity to distribute and reach many people from all walks of life. The BSE has two large bookstands in the Cairo fair, and one in the Alex book fair. To capitalize on this event, BSE products and special offers at the Book fair are widely advertised in the mass media (TV, newspapers & magazines).
As a result, distribution of BSE products is maximized through its 17 bookshops all across the country so that urban and rural people are able to have access to God’s Word during the 2 months of “Book fair season.” The free home delivery service becomes extremely active during the Book fair time. The Book fair season is our peak sales with about 25 – 30% of our annual sales